What is it
Jul-IA is a conversational AI application designed to enhance sales agents’ performance in a realistic, personalized, and measurable way. Users can simulate interactions with an intelligent virtual customer that responds to questions, objections, and sales proposals in real time.
The simulated customer can adopt four different personalities, modeled according to the DISC framework, helping agents develop communication awareness and negotiation flexibility.
Jul-IA represents an advanced example of AI design applied to sales training, as it combines state-of-the-art artificial intelligence techniques with effective educational principles: a true digital coach, designed to improve agents’ relational and persuasive skills through continuous feedback and voice interaction capabilities
To get started
The first step is an initial assessment, required to gather information about the context, products, target customers, and typical sales situations faced by agents.
This information will be used to create realistic and personalized scenarios for training the artificial intelligence. Jul-IA will then simulate situations consistent with the company’s reality, maximizing the relevance and effectiveness of the training
Benefits and Key Features

Enables training of critical soft skills in safe, repeatable, and realistic environments.

The artificial intelligence is designed to simulate customers with different personalities and behaviors, enhancing relational flexibility.

The platform is scalable and customizable by industry, language, and specific sales style. It is also available in voice interaction mode, allowing for natural practice.
Output
Jul-IA enables you to:
- Practice realistic conversations with virtual customers based on the DISC model
- Improve skills in opening, objection handling, negotiation, and closing
- Receive personalized feedback on communication style, effectiveness, and areas for improvement
- Track progress over time with individual and team dashboards
- Experience diverse and adaptive scenarios, including voice interactions, without time or location constraints
This product is also available in an outsourcing model.
Contact us for more information on how to use D-SaaS services.
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